Creative Data Visulization

The content of your B2B white papers often necessitates the presentation of complex facts and figures, and the success of your white paper often depends on clear communication of that data.

But who wants to look at vanilla charts and graphs when you can present your data in compelling and interesting way?

Wired Magazine demonstrates creative data presentation in a piece called American Vice: Mapping the 7 Deadly Sins.

The article presents the findings of a Kansas State University study in way that invites readers to explore and interact with the data.

Can you imagine the same data in presented in tables, or maybe bar graphs broken-down by region?

Were that the case, these data would likely have remained buried in lengthy research reports. But by presenting the information creatively, readers are willing to engage the data.

So what about your white papers?

Does your data invite interaction? Do your charts and graphs enable and encourage comprehension and retention?